Animal hospital of Mebane Logo and Dogwood Festival
Animal Hospital of Mebane (AHOMe) is a well known animal hospital situated in North Carolina. Within a six-week period, a new logo and additional visual identity pieces were constructed to present its professional and secure nature to its Mebane pet-owner community. Using its new visual identity, an event tent was conceptualized for the Mebane Dogwood Festival.
RGB: (35, 31, 32)
CMYK: (0%, 2%, 1%, 86%)
Hex: #231F20
RGB: (233, 31, 41)
CMYK: (0%, 79%, 75%, 9%)
Hex: #E91F29
PRIMARY TYPEFACE: Hanson Bold
SECONDARY TYPEFACE: DIN Condensed Bold
MEBANE DOGWOOD FESTIVAL:
A tent concept and banner were developed and designed for the event, with a focus towards incorporating AHOMe's signature colors. Children would be able to get animal caricatures of their pets on a red AHOMe balloon as a fun in-event activity. As a means to keep marketing post-event, tied to the balloon would be an AHOMe bracelet so the children do not lose the balloon (in-event) and when the balloon eventually deflates, the family will still have the bracelet as a reminder of the hospital.
