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LA Fitness
Website Redesign and Poster Campaign
LA Fitness's website was redesigned to follow a more modern and powerful concept. The logo was restructured and the website's UI was adjusted to embody that fresh persona. To complement the website, large window posters for the gym were designed to embody the new visual identity.
INITIAL WIREFRAMES:
A variety of websites of competing fitness centers were analyzed and successful commonalities regarding layout, UX, and design were noted. Compiling this information led to the development of the initial low-fidelity wireframes, which were eventually constructed into high-fidelity mockups.
TUNING UP:
Critiques were made throughout the process, restructuring the logo and adjusting the pages to simplify the user experience.
FINAL PAGES:
BEFORE:
AFTER:
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